The terms customer experience and customer service are often confused or used in the same manner. Customer experience is a critical aspect of a company’s success but differs greatly from customer service..

Jainy Patel, from Stalemate, was able to debunk the myth that customer service is equal to customer experience.

Check out element #1 that features our CEO, Jim Sullivan, on what he has to say about how he believes customer experience does not equal customer experience!

Check out the full article here: Busting the myth! Customer service = Customer experience!