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I had an opportunity to film a segment on social media for the New England Job Show recently. If you’re not familiar with them, the New England Job Show is a TV show about helping job seekers succeed in their job search. Shows are streamed on their website at NEJS.org and they are available on TV on Comcast OnDemand in the Local Programs area.
There are many studies about the amazing growth of Twitter, but it is more interesting to see how the influence of Twitter is changing business. Here is another anecdote… PR blogger Todd Defren had problems with his new Netgear router so he called the company’s customer service number for assistance. After waiting on hold for half an hour he was dumped into a voice mail with a message promicing a prompt return call. You know what happens next – days go by and that return call never came. Todd airs his frustration on Twitter and within minutes he gets a response from Netgear on Twitter and he is given a direct line to a specialist who solves his problem in minutes.